Insight Analyst

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Your insight will benefit over 36 million people.

At British Airways your insight and analysis can reach people on a whole new scale. Here, over 40,000 people in a wide variety of roles work together to fulfil our promise to over 36 million passengers every year. And, championing the use of customer data, you’ll ensure that they remain at the heart of every decision we make.

Looking at data from all areas of the business, you’ll develop and deliver customer-centric analysis and insights to drive multi-channel, multi-market CRM programmes across marketing and customer services. Analysing revenue performance, your recommendations will help us achieve sales and marketing revenue targets. You’ll input into sales and marketing strategy, providing valuable insight into the marketplace and the effectiveness of our campaigns. And you may also be involved in planning and targeting customer communications, developing predictive models to ensure they’re relevant, and delivered at the right time, in the right way. Above all, you’ll help us to keep growing our customer understanding; who they are, what they do, and what they need.

You’ve gained experience working in an analytical role, in a complex data environment, so you’ll be confident translating business questions into analytical queries. And you’ll have all the relevant technical skills - particularly in Excel modelling. We use SAS for data analysis and mining, Enterprise miner, Business Objects, Teradata SQL and Adobe Insight (Omniture) for web analytics. So it would be preferable if you’re already skilled in some, or all, of these, but we’ll train you up if needed. We’re also looking for strong commercial awareness and presentation skills, together with your ability to engage with stakeholders at all levels.

To apply, please click on the apply button to visit our website.