Web Analytics Consultant

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Web Analytics Consultant

South Coast

Paying up to £43,000 (based on experience)

I am currently looking for a web analytics consultant to provide insight and recommendations to stakeholders to improve commercial and service performance, based on web analytics data.

You will be accountable for:

*Investigating specific issues and proposing solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer data.

*Advising internal customers on implementation of tagging strategy. Carrying out ad-hoc digital analysis to answer specific business questions.

*Work with Customer experience and UX teams to build out AB and multivariate tests that align to brand guidelines and digital style guidelines

*Proactively form hypothesis for AB or Multivariate tests off the back of insights and recommendations.

*Managing tests from start to completion and reporting on optimisation programmes ROI and benefits realisation

*Working to automate recurring reports. Train and support users to encourage self-service of web analytics reporting

*Using tools such as tableau and excel to automate visualisation tasks where appropriate

*Prepare insight presentations that are creative and engaging and present them to stakeholders in the form of recommendations they can action

Knowledge and Skills required:

*Degree in numerate discipline or equivalent preferred but not essential

*Track record of delivery in a commercial web analytics/digital insight team

*Experience working with digital analytics tools and a good understanding of the analytics industry

*Experience working with Adobe Site catalyst, Adobe Ad-hoc analysis and/or Adobe marketing suite, Google Analytics premium, Qubit or other personalisation and testing tools.

*Experience of using voice of the customer data to drive insight.

*Experience delivering increased value through MVT or AB testing.

*Experience of BI reporting and data visualisation tools e.g. Tableau

*Client facing experience in an agency environment would be beneficial

*Excellent data analysis skills

*Ability to clearly communicate actionable insights to stakeholders and present findings in an engaging way that adapts to their audience

*Ability to communicate to and manage stakeholders

*Ability to communicate complex subject matter to audiences with varying technical understanding

*Project management skills would be beneficial

Badenoch & Clark is acting as an Employment Agency in relation to this vacancy. Badenoch & Clark is an Equal Opportunity Employer and a registered Disability Symbol User.