Digital Analytics Manager - Trading, Digital

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The Digital Analytics Manager - Trading, will lead a small team of digital trading analysts, in the delivery of best in class trading analytics across TUI’s digital assets, including but not limited to Thomson.co.uk and FirstChoice.co.uk. In an exciting and diverse trading analytics role, this Manager will set the strategy for trading analytics and will lead on projects that are key to the business, including discounting and exploration of merchandising analytics.

The Digital Analytics Manager - Trading, will be joining the company at a very exciting time, being part of the Ecommerce function, which is driving the digital focus within TUI UK, we are at a significantly evolved point in our digital journey with an exciting roadmap ahead. Alongside a strong digital focus, TUI UK is also investing heavily in analytics, seen as key to driving the business forward. Leading the Digital Trading Analytics team will put you at the heart of this intersection between digital and analytics.

As Digital Analytics Manager - Trading, you will be responsible for the areas of; trading analytics projects, analytics and reporting, analytics strategy and evolution, trading data integrity, analytics of trading/merchandising testing program and management and leadership of the team.

What you will be doing

A core part of this role is ensuring we can take action in regard to live trading questions, to ensure we are delivering the sales required, whilst managing the product mix within those sales. In order to deliver this, the trading analytics area needs to have accurate data, automated reporting and forward planning, to anticipate business questions. Enabling the team to be in a position to respond to these questions very quickly, so the business can take action. In relation to standard reporting, this needs to be very comprehensive, delivered with minimal manual involvement, so evolution of data structures and automation will be needed. In the development of standard and ad hoc reporting there will be a need for extensive use of both Business Objects and Adobe Analytics. This role will be working with and exposed to very senior colleagues within the business, as such, strong communication, delivery and negotiation ability will be required.

There will be a need to create Ad Hoc insight, helping the business to quickly understand answers to questions that could not have been easily predicted, this would include geo-political impacts for example. There will need to be clear processes and practices in place, this will ensure analysts can produce insight accurately, quickly and with clear recommendations, so the business can decide which actions to take. This will involve extensive use of both Business Objects and Adobe Analytics.

Forecasting is another aspect of this role, the creation and maintenance of key targets. These targets need to be broken down to levels where we can accurately measure current performance against these targets. There is the opportunity to embrace much more sophisticated forecasting methods to drive better projection going forward. It will be essential to build strong relationships with colleagues in Finance to ensure this area can evolve quickly.

The role has a responsibility for the development and exploration of projects that relate to digital trading analytics, this will involve working alongside other analytics teams within the business to develop insight and solutions as a holistic group.

Trading Analytics is an established area within the Ecommerce team of TUI UK, an area which is much less established is Merchandising Analytics. There will be the responsibility for the exploration of this area, creating recommendations for how this can be established, and the key aspects to consider within this. There will be need to work closely with the Online Sales and Merchandising Manager, to ensure the analytics plan sits neatly alongside the merchandising plan.

As part of analytics, you will be responsible for developing reports, dashboards, visualisations and segmentations to drive key actionable views of trading. You will also drive the exploration of statistical analysis to produce insights that drive data-driven trading views, to translate the data into meaningful strategic and tactical recommendations based on these analyses. In order to deliver this you will need to become a power user of analytics tools (Business Objects, Adobe Reports & Analytics, Ad Hoc and Workbench) and therefore the in-house expert on how they work and what we can use them for.

A key part of the role will be the development of a strategy for trading analytics that ensures innovation and evolution. You will need to develop new and innovative analytical solutions to solve challenging business problems, define a comprehensive measurement framework and drive corresponding reporting and analysis recommendations. In relation to strategy you will be responsible for creating one which fits with the overall strategy for digital analytics. In order to drive evolution you will be required to maintain an awareness of technology solutions within the marketplace.

What we are looking for

In order to ensure accurate analysis you will be responsible for working with the architecture team, MI team and Finance team to maintain and develop data Integrity. This will include several parts of the analytic toolset but particularly Business Objects and Adobe Reports & Analytics (formerly known as SiteCatalyst).

In pursuit of a strong optimisation programme, you will lead the analytics testing for trading and merchandising analytics, in this you will work with the Conversion Manager and the Online Sales and Merchandising Manager, in relation to the Testing programme to ensure testing is being implemented within trading and merchandising, ensuring levels of robustness to ramp up testing.

In leading the team you will need to ensure there is strong communication, building strong relationships across TUI UK to ensure Digital Trading Analytics has a reputation of delivering high value and is known for communicating this. In regard to managing the team you will lead and develop a team of digital trading analysts, ensure they are developing towards industry leading performance. You will also lead and own discussions with suppliers in this function.

-Proven experience of Digital Analytics

-Proven leadership Abilities

-Thrive in a fast paced Trading environment

-Fast thought speed, able to identify analytics approach quickly and deliver at speed

-Extensive experience in using enterprise level web analytics solutions, ideally on a commercial website, ideally in Travel.

-Experience of working in a Digital Analytics Trading position and/or Merchandising/On Site Marketing Analytics

-Experience with Adobe Data Workbench, Adobe Analytics, SiteCatalyst would be preferred

-Experience with Business Objects required

-Strong commercial acumen

-Highly numerate and analytical mind-set

-Passion for data and delivering meaningful insight

-Highly accountable with a passion for results and a determination to succeed

-Excellent communication and presentation skills, including ability to communicate complex data effectively to a variety of audiences via a variety of means (visual, verbal, written)

-Understand digital data collection techniques and limitations

-Interest in the travel industry

-Excellent knowledge of digital technology and understanding of key developments in online conversion analytics

-Demonstrated competence of managing teams and developing people

-Strong learning agility

-Established advanced user of Microsoft Excel

-Strong Interpersonal skills and teamwork focus

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