Marketing Data Analyst

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Marketing Analyst / Data Analyst - MS Office suite, Access, Excel, SQL, SSMS

Location: London - Canary Wharf

Rate: £170 - £200

Duration: Initial 3 Months

Our client is looking for a Marketing Data Analyst to join their South East London based team. This is a contract role that has a 12 month duration.

Job Purpose:

* This is a hands-on business-focused analytical role, supporting direct marketing processes.

* To provide data and analysis support for direct marketing activity

* To support the ongoing marketing systems integration project

Main responsibilities of the Role:

* Manage data from multiple sources to deliver campaign data lists

* Work with the marketing team to measure and improve campaign targeting effectiveness

* Work with sales and marketing managers to identify, scope and structure potential analysis projects to deliver commercial benefits

* Deliver descriptive and predictive analyses of customer, product, transaction and usage data to support sales and marketing functions (plus other stakeholders within the business)

* Work with the Marketing Data team and the Business Systems teams to ensure that analysis outputs are available to drive sales and marketing activity

* Review external data sources to assess likely business value

* Contribute to the development of marketing data systems and analysis tools, including requirements specification and testing

* Contribute to cross-functional projects that require (or impact upon) marketing analysis, as directed by the Marketing Analytics Manager

Other Duties:

As directed by the Marketing Analytics Manager and/or Campaign Data Analyst

Essential Skills and Experience:

Highly numerate

* Enquiring, investigative mindset

* Consultative, collaborative approach

* Strong understanding of relational database structures

* Understanding of data handling principles

* Ability to explain complex techniques and results to non-specialists