Web Content Manager
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Web Content Manager - Contract - Adobe AEM, Google Analytics - Birmingham
Your Role:
As the Web Content Manager your role will involve:
* Updating and deploying content on websites using Adobe AEM content management system
* Managing business-as-usual updates to sites, with timely responses to any live issues that arise
* Managing the repository of digital assets such as images and videos and integrate these into websites
* Organising digital assets and web pages using tagging and managing multi variant testing
* Generating new content on existing pages, editing content and creating new pages using templates
* Proactively working with the Brand Teams to ensure effective placement of content across each site
* Responding to briefs to deliver web content that meets the business objectives
* Working with Digital and Design colleagues to ensure consistency of the customer experience
* Creating effective website copy, adhering to editorial, accessibility, mobile and SEO guidelines
* Driving web analytics using your skills from your Google Analytics Advanced Accreditation
About You:
As a Web Content Manager you will be experienced in managing and creating quality and target audience specific content which is highly accessible and delivers a great experience for both users and search engines. Your skills and experience will also include;
* Copy writing skills and a good technical understanding of Content Management Systems
* CMS experience, ideally Adobe Experience Management
* Experience of Google Analytics, with ideally an Advanced Accreditation
* Proof-reading, accuracy and close attention to detail
