Social Analytics & Reporting Manager
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Our client, a large networking company require a Social Analytics & Reporting Manager for an initial 3 month contract based in Feltham.
Role
* Implement Social Listening & Reporting Framework
* Work with platform provider, agencies and local digital teams to refine Social Benchmarking & Listening Dashboards, enabling teams to monitor daily social activity and unleash actionable insights
* Work closely with Data Analysts, Social and Digital Managers to interpret underlying data and create reports that are understandable and actionable to
o inform content strategy
o measure the performance of (always-on) campaign activations against set KPIs
o provide recommendations for influencer, outreach and advocacy programs,
o leverage insights for paid social media strategy, SEM and SEO
* Ensure local teams are routing business critical social conversations to relevant internal stakeholders
* Coordinate Listening requirements for EMEAR Events and ad hoc projects:
o Support internal teams formulating their precise business-needs & help with Briefings when submitting new Listening Projects.
* Drive new ideas for leveraging social listening as element for lead generation efforts.
* Partner with Marketing, Sales, Data & Analytics teams across the organization to identify new listening opportunities and feed into customer engagement and insight programs.
* Manage user and permissions for Social Listening & Analytics platform access across EMEAR
Qualifications & Skills
o Analytics background with ideally 2 years hands-on experience with building Social Listening queries and dashboards
o Proficiency with social media listening, analytics & management platforms such as Sprinkler, Brandwatch, Radian6, NetBase, Sysomos, Track Maven or equivalents
o Experienced in building & refining dashboards for different stakeholder groups and projects (eg. Events, Campaigns, Sales)
o Ability to translate 'business needs' into social listening briefings.
o Excellent knowledge of Paid, Owned and Earned Media
o Strong project management and interpersonal skills
o Work within tight deadlines and international teams across the organization
o Adjust to changes in priorities, and balance short term needs with long term strategic initiatives
o Knowledge of Marketing Automation Tools (eg. Oracle Eloqua), CRMs (Saleforce.com), Audience Targeting / DMP tools (Oracle BlueKai) a plus
Please submit your CV for review in the first instance
