German Speaking Content Manager (SEO, CMS)

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German Speaking Content Manager (SEO, CMS, eCommerce) - London - 12 Months

German Speaking Content Manager (SEO, CMS, eCommerce) required to join an international global online travel company based in London on a 12 month contract.

Responsibilities:

* Contacting and coordinating the client's bloggers/freelancers for their content hubs

* Ordering content from text agencies

* Expanding the network (including attendance at relevant blogger events etc.)

* Enhancing and implementing our blog and Globetrotter strategy

* Editorial responsibility of content hub entries as well as editorial writing (including interviews with experts).

* Researching new topics and updating the content calendar

* Sourcing images (iStock, EDAM etc.)

* Cooperation with Social Media, Merchandising and PR in order to push relevant contributions

* Doing outreach for our content management campaigns

* Setting up new features and templates within both platforms

* Work with developers to improve and develop the content hubs

* Set up of reports (KPIs) on a regular basis (Google Analytics, Omniture, SEOClarity); analyse, monitor and report outcome on projects and identify new opportunities and strategies in the market

* Reporting about the spends for bloggers / freelancers and other content production

* Management of bloggers/freelancers via Lystable (contracts, onboarding process, invoicing)

* Competitor analysis and opportunity research

* Participation in UAT testings

* Optimise articles from a SEO perspective

Key Skills

* German speaker (native / very fluent)

* Research skills (SEO / SEOClarity)

* CMS Systems

* Prolific writing skills with journalistic or editorial experience (also PR) and a knowledge of various writing styles, such as blog writing, composing texts for the company website, journalistic writing etc

* Strong communication skills

* WordPress

* GA

* Omniture

* Sound business acumen

If this role is of interest to you, please apply at the first instance.