Digital Marketing Analyst - Coventry

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Digital Marketing Analyst - London - £30,000

This is an opportunity to join an online retail company as a Digital Marketing Analyst.The objective of this role is to provide insight which in turn will drive commercial revenue throughout the business.

Key Responsibilities

* Develop and implement all behavioral website reports including funnel, customer segmentation, feature usage, conversion to action, exit reports and landing page reports, ensuring timely, accurate fit-for-purpose delivery to key stakeholders.

* Deploy tracking tags/pixels using tag managers and create reports and insight from Google Analytics. Audit all tags before pushing to live.

* Help to define and interpret the results of A/B testing strategies across the business and encourage the adoption of a data led test and learn approach to incremental development

* Work with other members of the Data Insight team in delivery of robust, timely, accurate marketing-related data insight projects where web data may need to be combined with other behavioral data.

* Help to implement the tagging and web analytics strategy across the various IT and business stakeholders.

Requirements

* Strong knowledge of Digital tools e.g. Google Analytics, Adobe Analytics

* Strong Data Manipulation skills using Excel/VBA - SQL/R also acceptable

* Tableau Experience Desirable

* Client facing ability

* Ability to work to tight deadlines

Contact - Carl Costigan

Email - [email protected]

Number - 0207 837 5559

Nigel Frank International is acting as an Employment Agency in relation to this vacancy.