Content Marketing Manager ( Social Media )
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Role: Social Media Content Marketing Manager
Location: London
Duration: 6 months with scope to extend
My Client is looking for an experienced Content Marketing Manager with a strong social media background to join the team in London for an initial 6 month project.
Core responsibilities:
You'll be:
* Managing the operations of running a global business blog and creating plans for engaging future content in a busy environment often to tight deadlines.
* Ensure global and regional marketing priorities are reflected in online content.
* Managing our partner content agency and refining the on-going social content publishing process
* Improve the marketing and raise the visibility of the blog by increasing the number of readers, with an eye on on-site engagement and conversion to call-to-actions.
* Support global and regional marketing campaigns as a creative content thinker and implementation partner, then create and lead social content strategies to attain social ROI.
* Manage and ensure a consistent approach of our social listening strategy across F&R and respective teams, using our social media monitoring tools,
* Partner with global corporate content and proposition marketing teams for strategy, governance, standards and uncover best practices
* Work with our internal site development agency (GCS/ Global Creative Services) to deliver our next phases of features and functionality for the Financial & Risk blog
* Continually seeking new points of content marketing innovation while disseminating knowledge of social media content industry, process, best practices and capabilities from B2B/ Financial Services/ Technology sectors
* Experience in using and managing the process of content management platforms technology such as Contently, Percolate or Kapost will be very advantageous
Essential Skills:
* At least 3 years or more experience in B2B social media content marketing or digital marketing (client or agency) for the professional services/ technology or institutional financial services industry, you'll also have general knowledge of the full digital marketing mix, including search engine optimisation, mobile, UX/UI.
* Essential to have strategic and hands-on experience with Wordpress and Google Analytics
* Advantageous if you can demonstrate hands-on experience with marketing clouds (e.g. Adobe , Eloqua or Salesforce Marketing Cloud), content management systems (e.g. Contently or Percolate or Kapost), social monitoring and listening tools (e.g. Adobe Social, Crimson Hexagon)
* Knowledge of current trends of best-practice social media content marketing in and outside of our industry
* Patience and ability to share and impart social content best practices to marketing and sales colleagues
* Exceptional project management, highly organised with great prioritisation skills
* Confidence in working with multiple stakeholders across multiple teams in a highly matrixed international organisation
* Ability to multitask and deliver on tight time lines whilst keeping the overall vision in mind.
* Exceptional communication and influencing skills
* Team player (we seriously mean this!), highly collaborative with a global business mindset
If you believe you are suitable for this role please send in your CV