Digital Marketing Executive
Recruiter
Listed on
Location
Salary/Rate
Type
This job has now expired please search on the home page to find live IT Jobs.
Role: Digital Marketing Executive (in house role)
Location: Leeds
Salary: £25k - £35k
The company
A Business Intelligence specialist software house seeks a Digital marketing Executive. You will be working with their award winning BI application for clients and suppliers.
The business are committed to building a business that people enjoy working for and are proud to be part of as we believe this is fundamental to future success. They are proactively fostering a learning environment where everybody has a voice and people feel safe enough to express their views and know they will be listened to.
This is mirrored in the companies approach to the market, where they are committed to building long term strong and sustainable relationships with customers and partners alike.
The role
The company are looking for an enthusiastic, digitally savvy marketer who loves the challenge of digital marketing in a fast paced environment. In an agile business and you can expect a wide variety of digital activities which includes writing content and collaborating with the internal team as well as prospects and customers.
*To assist in developing and implementing the digital marketing strategy and marketing campaigns to enable the company to meet its business objectives in the short, medium and long term
*To write content and manage the website content via Umbraco CMS, image editing for website and social media
*To monitor website performance via Google Analytics and Search Console, and look for opportunities to improve key metrics.
*To develop and execute SEO and content marketing strategy and plan with input from the Marketing Manager and the wider team.
*To monitor visitors to website via Lead Forensics and website responses, work with sales to make sure leads are promptly followed up.
*To post regular updates to social media channels and monitor social conversations for opportunities to increase awareness of the brand and product proposition.
*To manage our YouTube channel liaising with our video agency as well as producing and editing internal videos and vlogs with Windows Movie Maker.
*To develop creative ideas for marketing campaigns and website content and assist with data management within Dynamics CRM to enable execution of campaigns.
*To execute and report against an agreed email campaign plan via MailChimp and Dynamics CRM.
*To coordinate internal thought leadership webinars and product webinars on behalf of customers using our in-house best practice guide and keeping all parties updated with progress.
*To support our Events Coordinator in set up and administration of internal partner training courses and events, as well as external exhibitions.
*Build strong relationships with partners and support them in their marketing campaigns.
*You will have brilliant communication and team working skills with the ability to forge and maintain strong, long-lasting business relationships.
Experience
*2+ years in a digital marketing role ideally within a software company
*Experience of website management via CMS, email marketing, social media management, Google Analytics or similar web analytics platform and Google Search console.
*Experience of SEO as well as ability to manage PPC campaigns
*Experience of video editing and basic competency in image editing
*Content writing to a high standard
*Managing relationships remotely via online meetings, telephone calls
*Managing 3rd party agency relationships including briefing agencies
*Good knowledge of Microsoft office packages is essential, in particular Excel & Word in a business context
For more information please contact Arfan Akhtar on 0113 218 6857
Spring Technology is acting as an Employment Business in relation to this vacancy.
Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.
