Marketing Automation Specialist - B2C

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* Decide on most suitable B2C Marketing Automation tool given the needs of the company

* Implement such tool.

* Own the management of marketing automation platform (currently Pardot).

* Lead the execution and maintenance of the Marketing email and event calendar.

* Understand target audiences to execute segmentation for outbound communications.

* Implement campaign strategy to drive engagement.

* Participate in database health and growth initiatives.

* Ensure processes are in place to maintain the integrity of the database.

* Build, test, and deploy marketing emails using the marketing automation platform.

* Partner with the sales team to continually optimize Lead Scoring to evaluate the value of and facilitate the automatic routing of high value leads to sales teams.

* Gather results for all email campaigns and activities and report back on those results.

* Lead enhancements or updates to marketing automation platform and configuration.

* Responsibility for training national teams to ensure adoption and scale of marketing automation technology.

* Understand bilateral data structures with CRM

* Perform data extraction as necessary.

* Regulate the use of data to ensure consistency as well as preventing overuse.

REQUIRED SKILLS AND ABILITIES:

* 3 years of experience with marketing automation platform (B2C tools preferred)

* Must have experience interfacing with Salesforce as a user and consumer of CRM data

* Exposure to Lead Score Models is highly preferred

* Systematic approach to problem solving

* Good understanding of analytics and reporting

* Awareness of current marketing trends and technologies

* Excellent communicator and team player

* Superb attention to detail, ability to multi-task and prioritize work

* Bachelor's degree in Business or Communications, preferred