Data Insight Manager

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We are searching for a Data Insight Manager (CRM), someone who is going to be responsible for ALL customer data, playing a key role in delivering a large scale digital media strategy.

You will essentially be responsible for ALL email marketing and CRM activity as well as other related online marketing and customer centric projects.

You will ideally come from a CRM and Insight background, preferably but not essentially from within ecommerce, but you MUST have extensive knowledge of email marketing methods as well as using email marketing service providers.

Successful candidates will have experience in driving strategic CRM programmes and will be very confident in interpreting, analysing and segmenting data to allow the construction of customer journeys that optimise and deliver conversion, increasing average order value.

You will require solid copywriting skills and you must understand how to target different customer groups and loyalty levels.

You will also be used to managing a team and you will have the ability to influence at all levels - good communicators are required!

This is a very exciting role working in a digital acquisition channel to fully understand the customer and market to them successfully - working at a National level.

The successful candidate will have the opportunity to make a big impact on sales performance through effective management and growth planning of this important digital route to market.

Key Duties;

* Deliver the CRM strategy through email and SMS, including automated behavioural and demographic campaigns.

* Provide insight into the customer database to the business and drive growth with a focus on new customers, retention and reactivation.

* Provide full ROI analysis on all elements of the CRM strategy.

* Manage the relationship with email platform provider to drive email performance improvements and develop new campaigns and functionality.

* Manage and develop a team of digital analysts and email executives.

* Manage budgets.

* Be the business expert on customer data so that it can be used to maximum effect.

* Work with stakeholders to ensure all CRM campaigns are legally compliant and on brand.

* Ensure the confidentiality, integrity and availability of information being held, accessed, or processed.

* Be proficient in excel and constructing SQL queries.

* Ability to project manage effectively and adept at problem solving.

* Enjoy working in a changeable environment.

Keywords:

CRM, Data, Insight Management, SQL, Digital Media, EDM, Email Marketing, Strategy, Management, Online Marketing, Ecommerce, Customer Insight

Please note that due to a high level of applications, we can only respond to applicants whose skills and qualifications are suitable for this position.

No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Bowerford Associates Ltd is acting as an Employment Agency in relation to this vacancy.